Boutique Hotel Website Design – La Rivière d’Angkor

Full website redesign, booking strategy, and brand photography for a boutique hotel in Siem Reap

Project Overview

La Rivière d’Angkor is a boutique hotel in Siem Reap offering a refined and intimate luxury experience. This project involved designing and building an entirely new website from the ground up, replacing the previous site with a structure focused on clarity, positioning, and direct bookings.

The objectives were to:

Reposition the hotel with a stronger luxury identity
Increase direct reservations and reduce reliance on third-party booking platforms
Improve user experience across desktop and mobile
Create a scalable content system the team could manage internally
Align all visual presentation with the hotel’s brand

Alongside the website design and development, I produced all photography used throughout the site to ensure the digital experience accurately reflected the property.

Boutique Hotel Website Design Strategy

This was not a template refresh. The website was designed and structured from the ground up with a clear commercial goal: increase direct bookings.

Strategic Structure for Conversions
Room pages, calls to action, and booking prompts were positioned intentionally to guide users toward reservations without disrupting the calm, luxury aesthetic.

Luxury-Focused Visual Direction
The design uses restrained typography, balanced spacing, and strong image hierarchy to communicate premium positioning while maintaining warmth and approachability.

Original Brand Photography
All imagery on the website was planned and produced as part of the project. By handling the photography directly, I ensured the visuals supported the conversion strategy, highlighted architectural details, and reinforced the hotel’s atmosphere. The result is a cohesive digital presentation rather than a mix of inconsistent stock or third-party images.

SEO for Hospitality
The site structure supports search visibility for terms such as boutique hotel in Siem Reap and luxury accommodation near Angkor Wat. Clean heading hierarchy, optimised metadata, and properly structured image tagging were implemented to support long-term organic growth.

Flexible WordPress Build
Built in WordPress using Elementor containers, allowing the hotel team to update rooms, galleries, and content without ongoing developer reliance.

Results

The finished website delivers:

A complete redesign aligned with luxury boutique positioning
A clear focus on increasing direct bookings
Stronger brand cohesion through integrated design and photography
Improved usability across devices
A scalable foundation for ongoing marketing and SEO

This project demonstrates how strategic boutique hotel website design, supported by purpose-built photography, can elevate perceived value and drive measurable business outcomes.

Key Considerations for the La Riviere d'Angkor Boutique Hotel Website

Brand Positioning and Credibility

This project involved designing and building a completely new website for La Rivière d’Angkor, replacing the previous site with a structure built specifically to increase direct bookings.

The objective was not simply to improve aesthetics. The goal was to strengthen positioning, build trust quickly, and guide visitors toward reserving directly through the hotel rather than third-party platforms.

The design reflects the calm, architectural character of the property. Layout, spacing, and typography were chosen to communicate quality and credibility without excess. Every element supports clarity and decision-making.

All photography used throughout the website was produced as part of this project. By controlling both the design and the imagery, the digital presentation feels cohesive and intentional, reinforcing trust at every stage of the booking journey.

Booking Journey and Conversion Structure

The site architecture was built around one core outcome: increasing direct reservations.

To achieve this, the structure:

Presents rooms in a clear, comparable format
Integrates booking calls to action at consistent decision points
Reduces friction between browsing and reserving
Prioritises mobile usability, where the majority of hotel searches begin

Information is layered strategically. Guests can explore the property naturally, while the booking pathway remains visible and accessible throughout the experience.

The result is a calm and refined interface supported by a commercially focused structure.

Technical Build and Long-Term Growth

The website was built in WordPress using Elementor containers, allowing for flexibility and long-term scalability. The hotel team can manage rooms, imagery, and content internally without developer dependency.

Performance optimisation, structured metadata, and clean heading hierarchy were implemented to support hospitality-focused SEO. The site targets relevant searches such as boutique hotel in Siem Reap and accommodation near Angkor Wat, supporting sustainable organic growth.

This project demonstrates how thoughtful hospitality website design can strengthen brand perception while directly supporting revenue through increased direct bookings.

Refined Visual System and Brand Consistency

The visual direction of the website was intentionally restrained. Colour is used selectively to guide attention and reinforce hierarchy rather than decorate the interface.

The palette supports the architectural character of the property and creates a calm, consistent experience across all pages. Design elements were chosen for longevity, ensuring the website will remain relevant and durable rather than trend-driven.

Because the photography was produced specifically for this project, the imagery integrates seamlessly into the layout system. Visual tone, composition, and spacing were considered alongside the website structure, resulting in a cohesive brand presentation rather than disconnected design and photography.

This level of integration ensures the site reflects the property accurately while maintaining clarity and usability.

Ongoing Strategy, Hosting, and Site Management

My role in this project extends beyond design and launch.

I host and manage the website, providing ongoing technical oversight and strategic support. The focus is long-term performance, stability, and growth rather than a one-off build.

Ongoing support includes:

Managed hosting and performance monitoring
Technical updates and security maintenance
Booking system oversight
Content and image updates as needed
SEO monitoring and structural refinements

Rather than periodic redesigns, improvements are handled strategically and incrementally. This ensures the website continues to support direct bookings, maintain performance standards, and adapt to the hotel’s evolving needs.

The objective is to operate as a long-term digital partner, aligning the website with business goals and revenue performance over time.

This project is an example of my boutique hotel website design and direct booking strategy work within the hospitality sector.

View the La Rivière d’Angkor website

Boutique Hotel Website Design Services

I work with boutique hotels and hospitality brands to design and build websites that:

Increase direct bookings
Reflect premium positioning
Integrate strategic photography and visual direction
Support long-term SEO growth
Are easy for internal teams to manage

If you operate a boutique hotel and want a website built from the ground up with bookings and brand clarity in mind, let’s talk.

Included in My Web Design Service

• User-friendly, conversion-focused design that guides visitors toward enquiries or bookings

• Clear brand messaging so the right people immediately understand what you offer

• Responsive design that works seamlessly across desktop, tablet, and mobile

• SEO-optimised structure, including clean page hierarchy and on-page best practices

• Solid technical foundations, with semantic HTML and schema markup where appropriate

• Properly optimised images for fast loading and strong visual impact

• Performance optimisation to keep load times fast and reliable

Why work with me?

Technical Knowledge and Implementation

SEO focused website structure built for long-term visibility and growth
Practical, conversion-driven design that prioritises clarity, usability, and trust
Proper technical implementation inlcuding semantic structure and markup schema

Clear and Friendly Communication

Clear, reliable and straightforward communication from planning through to launch

Streamlined Website Design and Photography Process

One point of contact for web design and commercial photography, avoiding misalignments and streamlining the process
Original, authentic photography created specifically for your brand with your website needs in mind
Strong visual branding that enhances credibility, usability, and site performance

5 Star Feedback and Reviews from clients

Trusted by clients through consistent results and repeat business