Web & Visual for Boutique Hospitality
Shaping and developing your online presentation
Designing, maintaining and developing websites so hospitality brands can focus on their guests their business their staff
& Forget about web.
I design, maintain and develop websites for hospitality brands that want a proactive online presence so they can focus on what matters: their guests.
Exposure Creative works with long-term partners who value presentation and understand the importance of consistency.
Each project is treated as an evolving platform. I continually assess, refine and improve the site, integrating new imagery and updates in line with your property’s development and goals.
By bringing website design, photography and ongoing technical development under one direction, your online presence remains cohesive, consistent and strategically aligned.
Exposure Creative takes responsibility for the presentation and continued evolution of your platform, allowing you to focus on running your business.
Increase direct bookings and reduce reliance on OTA's by improving conversion and presentation.
More Than Just Websites
Technical Management That Drives Direct Bookings.
Your website shouldn’t just look good. It should perform, convert, and evolve with your property.
I don’t just build hospitality websites – I manage the technical ecosystem behind them.
That means:
Fast loading speeds and performance optimisation
Booking engine and PMS integration
SEO foundations structured properly from day one
Ongoing refinements based on guest behaviour
Structured content that guides users toward direct bookings
Everything is built around one outcome: increasing direct revenue and strengthening your brand.
Who do you work with?
Boutique hotels repositioning their brand
Luxury villas or lodges wanting stronger direct bookings
Properties investing in photography and long-term growth
Operators tired of managing freelancers
What services do you offer?
Website Design
I design hospitality websites structured to perform in search and convert direct bookings.
From the outset, site architecture, page hierarchy and internal linking are planned around how guests search for accommodation in your location. Room pages, dining, experiences and offers are structured with clear intent, helping search engines understand your property and helping guests find exactly what they need.
Technical foundations are handled properly. Clean code structure, fast load times, mobile optimisation, schema markup and clear metadata all work together to improve visibility and support long-term rankings.
At the same time, layout, typography and imagery are carefully considered to reflect your brand standard and justify your positioning.
The result is a website that not only presents your property well, but actively supports search visibility, direct enquiries and long-term growth.
Websites with Integrated Visual Direction
In hospitality, imagery carries the brand. Research shows that hotels with professional photography get up to 60% more bookings and double the online engagement compared to those with poor-quality images. For small and mid sized hotels, this difference can mean the gap between high occupancy and empty rooms.
Alongside web development, I work as a professional commercial photographer within the hospitality industry. That experience directly informs how I structure and present properties online, understanding how light, space, detail and atmosphere translate into perception and booking confidence.
Websites are designed with photography in mind from the outset. Layout, spacing, hierarchy and flow are built around strong visual storytelling, ensuring rooms, dining spaces and experiences are presented with clarity and intent.
Where required, I capture and integrate professional imagery as part of the process. Interiors, architectural details, food, staff portraits and experience-led visuals are created specifically for digital use, not retrofitted into a layout.
The result is a cohesive visual platform that supports positioning, pricing and brand perception.
Branding
Your website should present your brand clearly and confidently. A strong brand identity helps build trust, makes your business more memorable, and supports long term success online.
Branding is more than visual style. It is the combination of imagery, copy, and structure that shapes how people understand your business. When these elements work together, your website feels considered, professional, and intentional.
With a background in photography and design principles, I combine this with a focus on creating a cohesive brand image when building websites. The result is an online storefront that represents your business accurately and leaves a strong first impression.
Ongoing Website Development & Performance
A hospitality website is not a one-off build. It evolves alongside your property.
Seasonal offers, room updates, campaigns and photography need to be integrated quickly and presented properly. Search visibility must be maintained. Booking flows refined. Performance monitored.
I provide structured, ongoing development that keeps your website aligned with your commercial direction.
I work with properties long-term to:
Refresh imagery seasonally
Update offers and packages
Improve page performance
Refine conversion flow
Align site with evolving positioning
Managed Infrastructure & Protection
Your website is part of your revenue system. It needs to be secure, fast and monitored – not left to chance.
I provide managed hosting and technical oversight so:
Your site loads quickly worldwide
Security is actively monitored
Backups are automated and recoverable
Updates don’t break functionality
Booking integrations remain stable
Downtime is handled immediately
You don’t deal with hosting providers, support tickets or technical issues.
I do.
Why Should I Work With Exposure Creative?
Websites Built to Increase Direct Revenue
Reduce OTA commission dependency
Strengthen brand perception
Improve ADR through presentation
Support paid ads with proper landing structure
Convert traffic you’re already paying for
Websites Designed for Results
“We worked with Geoff from Exposure Creative to build our transfer service website and we are impressed with the results – he considered things that we never would have and more importantly he has gotten us to rank consistently high on search page results, which was our main goal. We’re now expanding our business faster than we intended with his online expertise”
My Process
How I Build Your Website
Consultation
Consultation
I start with a one-on-one consultation to understand your business, your goals, and what you need from a website. Together we’ll map out the structure, design, and features so you know exactly how your site will look and function. Whether you already have branding, photos, and content or need help creating them, I’ll guide you through the process and set a clear plan before we begin.
This stage shapes the direction of the project. We clarify what matters most to your customers, how your offer should be presented online, and what will support your long-term goals. I take the time to understand your purpose and style so the website feels true to your brand rather than generic. The process is collaborative and steady, and many clients say this early planning helps them see their business with more clarity.
Creation
Development
I work closely with you to understand what you want your website to achieve, how you want it to feel, and who it needs to speak to. I listen carefully to your ideas, ask the right questions, and combine your input with my experience to shape a site that feels considered, purposeful, and true to your brand.
As the build takes shape, I guide decisions around structure, layout, and functionality, offering clear recommendations while staying flexible to your feedback. The goal is always the same: a website that is easy to use, works seamlessly across devices, and supports your business as it grows.
I primarily build websites using WordPress, choosing clean, reliable solutions that are fast, responsive, and SEO-friendly. Where it makes sense, I’m also happy to work with platforms like Squarespace if they’re a better fit for your needs. Throughout development, I focus on the details that matter — performance, clarity, navigation, and a polished, professional finish.
Management
Ongoing Support
Once your website is live, it needs to be kept in good working order. Website management covers the practical, ongoing care that ensures everything continues to run as it should.
This includes keeping the site up to date, applying security and software updates, monitoring for issues, and fixing problems if something breaks or behaves unexpectedly. The focus is on reliability, safety, and continuity rather than change.
The aim is to remove the stress of day to day website upkeep. You do not need to think about updates, compatibility issues, or technical maintenance in the background. Your website is looked after properly so it remains stable, secure, and available.
Development
Ongoing Support
Development is about improving and expanding your website over time as your business evolves.
This includes adding new content, refining existing pages, improving structure and clarity, and making changes that support visibility, engagement, and growth. Development work is intentional and driven by real business needs rather than trends or unnecessary features.
Over time, this may involve publishing new pages, strengthening SEO foundations, supporting promotions or campaigns, or reshaping parts of the site to better reflect your services. The goal is to ensure your website continues to support your business, rather than simply remaining online.
What my Clients Say
About Me
With a background of over 11 years as a commercial photographer collaborating with hotels, brands, and businesses that value how they present themselves I developed a strong understanding of visual communication, detail, and how perception shapes a brand. Working in industries in competitive environments also gave me a practical foundation in marketing, where results and presentation go hand in hand.
What started as a natural extension of commercial photography with clients asking me for the next step in developing their businesses by creating websites for them, quickly became a core part of what I do – designing and developing websites.
In web design I found the same level of creative enjoyment that first sparked my interest in photography – design elements, refining typography, and building something cohesive and with a clear message that not only looks good but works as a business. It brought together everything I was doing visually with a more strategic layer of thinking.
From there I went deeper into the wider aspects of building an effective online presence, including user experience, branding, SEO, marketing, analytics and conversion. Today, I bring these elements together to create websites that feel considered, aligned, and built with purpose.
I work with professionals, academics, service based businesses, hotels and established businesses that want a strong, credible presence online. I work with those that understand and value the importance of positioning and presentation.
My background in imagery gives me the foundation to approach each project with a clear understanding of presentation, ensuring the final result reflects the quality of the business behind it.
Being passionate about my work and creating valuable assets for my clients, I aim to be a valuable partner who can support your business from start to finish and help you grow into the future.
