Websites for Therapists and Counsellors

A Therapy Website Designed for a Psychotherapist and Couples Counsellor

Project Overview

This project involved the design and development of a calm, professional therapy website for a London-based psychotherapist and couples counsellor. The focus was on creating a clear, trustworthy online presence that reflects the sensitivity of therapeutic work while making it easy for potential clients to understand services, build confidence, and make contact. As a web designer working with therapists, the approach prioritised tone, structure, and accessibility, ensuring the site feels supportive rather than promotional, and works effectively for a private therapy practice operating in London and the wider UK.

Considerations of this Web Design Project

Trust & Clarity

A therapy website needs to feel calm, professional, and easy to navigate from the first visit. This project focused on creating a clear structure, balanced typography, and restrained use of colour so visitors can quickly understand Andrea’s work without feeling overwhelmed. As a web designer working with therapists, the priority was clarity over decoration, allowing the site to support trust and emotional safety rather than draw attention to the design itself.

Supporting Enquiry Without Pressure

The website was designed to support enquiries in a way that feels appropriate for a therapy practice. Clear service descriptions, gentle calls to action, and a simple contact flow reduce friction while respecting professional boundaries. Rather than using aggressive conversion techniques, the structure allows visitors to move at their own pace, making it easier for those who are ready to reach out, particularly on mobile devices.

SEO Optimized

The site was built with strong technical SEO foundations to support visibility for therapy-related searches, with a particular focus on a London-based private practice. Clean page structure, fast loading speeds, optimised images, and carefully written content help the website perform well in search engines while remaining natural and human in tone. The goal was to attract relevant, high-intent visitors looking for therapy services rather than broad or unfocused traffic.

Credentials, Professional Standards, and Trust

For therapists, credibility matters more than visual impact. The design deliberately gives space to professional qualifications, memberships, and clinical information, allowing these elements to be clearly seen and understood without distraction. Rather than competing with credentials, the website structure supports them, helping visitors feel confident they are engaging with a qualified and ethical practitioner. This balance is essential in therapy website design, where trust is built through transparency and professionalism rather than visual persuasion.

Photography and Visuals

Imagery was used thoughtfully to support the tone of the site without overwhelming it. Some photographs provided were low-quality phone images, which were carefully enhanced, corrected, and optimised to ensure consistency and professionalism across the website. In a small number of cases, neutral AI-generated imagery was used where a generic visual was more appropriate, allowing the focus to remain on the therapist, the content, and the practice rather than specific locations or identities. All visuals were chosen to reinforce calm, trust, and clarity.

Ongoing Website Management and Long-Term Growth

Following the initial launch, I continue to host, manage, and maintain the website to ensure it remains secure, reliable, and performing well over time. For a therapy practice, this ongoing care is essential, as the website needs to remain stable, accessible, and trustworthy for both new and returning visitors.

Ongoing work includes performance optimisation, technical maintenance, content updates, and SEO improvements to support long-term visibility in search results. As the practice evolves, the website can be refined and expanded to reflect changes in services, availability, or focus, without compromising clarity or professional standards.

By managing the site on an ongoing basis, improvements can be made gradually and thoughtfully, guided by real usage data and search performance. This approach helps ensure the website continues to support the growth of the practice while remaining calm, clear, and appropriate for a therapeutic setting.

Andrea Taylor is a couples counsellor and therapist in London, UK. See A Taylored Therapy.

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Exposure Creative designs websites that look good and perform well for businesses, services and professionals worldwide. See more about my website design service.

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Included in My Web Design Service

• User-friendly, conversion-focused design that guides visitors toward enquiries or bookings

• Clear brand messaging so the right people immediately understand what you offer

• Responsive design that works seamlessly across desktop, tablet, and mobile

• SEO-optimised structure, including clean page hierarchy and on-page best practices

• Solid technical foundations, with semantic HTML and schema markup where appropriate

• Properly optimised images for fast loading and strong visual impact

• Performance optimisation to keep load times fast and reliable

Why work with me?

Technical Knowledge and Implementation

SEO focused website structure built for long-term visibility and growth
Practical, conversion-driven design that prioritises clarity, usability, and trust
Proper technical implementation inlcuding semantic structure and markup schema

Clear and Friendly Communication

Clear, reliable and straightforward communication from planning through to launch

Streamlined Website Design and Photography Process

One point of contact for web design and commercial photography, avoiding misalignments and streamlining the process
Original, authentic photography created specifically for your brand with your website needs in mind
Strong visual branding that enhances credibility, usability, and site performance

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